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OTT/CTV ADVERTISING BLOG

Demand Side Platform (DSP) vs Supply Side Platform (SSP)

Demand Side Platform (DSP) vs Supply Side Platform (SSP)

In 2020, it seems like there is an acronym for everything in the marketing and advertising industry. From OTT to

August 4, 2020
Streaming TV and OTT Advertising: How does it work?

Streaming TV and OTT Advertising: How does it work?

How consumers watch their favorite TV shows and movies has been changing rapidly over the past few years. If you

July 17, 2020