BLOG POST

OTT/CTV ADVERTISING BLOG

Improve Your Local Targeting With CTV Advertising

Improve Your Local Targeting With CTV Advertising

CTV Brings More Localization and Personalization To Your Ad Campaigns CTV advertising can be used for local targeting by targeting

December 22, 2022
CTV Advertising:  Identity Management, Privacy, and Targeting

CTV Advertising: Identity Management, Privacy, and Targeting

CTV Advertising Is Disrupting The Digital Ad Space.  Learn The Basics on Targeting and Privacy CTV (Connected TV) ads are

December 13, 2022
2023’s Forecasts For Connected TV (CTV) Advertising

2023’s Forecasts For Connected TV (CTV) Advertising

OTT/CTV Advertising Continues To Gain Momentum From Major and Mid-Market Companies 2023 Advertising Trends 2023 is predicted to be a

December 8, 2022
How Advertisers Are Winning With Ad Supported Streaming Platforms

How Advertisers Are Winning With Ad Supported Streaming Platforms

As more people change their spending habits and cut the cord for streaming platforms, there is tremendous excitement for ad-supported

December 2, 2022
Midterm Elections Bring $1.5 Billion In OTT/CTV Advertising Spend

Midterm Elections Bring $1.5 Billion In OTT/CTV Advertising Spend

Last week, The Current published an article stating a record $9 billion will be spent on the 2022 midterm elections,

October 31, 2022
2023 & Beyond: Connected TV’s Bright Future

2023 & Beyond: Connected TV’s Bright Future

Connected TV has had a great year in 2022. Streaming platforms increased in popularity and were able to increase investments into

October 20, 2022
Scale Up Your OTT/CTV Advertising for 2022 Holiday Shopping Season

Scale Up Your OTT/CTV Advertising for 2022 Holiday Shopping Season

According to a recent Insider Intelligence report, U.S. holiday sales are expected to surpass $1 trillion and increase over 3%

October 11, 2022
CTV/OTT Leads TV Viewership Over Cable For The First Time

CTV/OTT Leads TV Viewership Over Cable For The First Time

Connected TV Is Now #1 Across All US Households Each year more and more households cut the cord while streaming

September 22, 2022
CTV Allows Advertisers To Reach 80% Of US Households

CTV Allows Advertisers To Reach 80% Of US Households

Deal Direct With JamLoop's Innovative CTV Ad Platform Connected TV (CTV) advertising enables companies to reach their target audience across all

September 15, 2022