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OTT/CTV ADVERTISING BLOG
JamLoop and Comscore Partner on Demo Targeting for OTT
We are pleased to announce a partnership between JamLoop and Comscore. The partnership solidifies Comscore as the leading provider for
Gartner Recognizes JamLoop as Leading OTT Ad Tech Platform
We are excited to announce that JamLoop has been recognized by research firm Gartner as a leading streaming TV ad
Are CTV advertising rates worth the investment?
We know cord cutting is on the rise as more people move away from traditional cable and satellite and over
Why Media Buying Platforms are Better Than Resellers
When you buy advertising space for over-the-top (OTT) ads on TV streaming services, there are two major ways to purchase
Questions Media Buyers Should Ask OTT/CTV Vendors
When you decide to work with an OTT or CTV platform for your advertising needs, there are some things to
What to Expect from the Best Local OTT/CTV Advertising Services
As we all know, over-the-top (OTT) advertising services have become a necessity in the marketing world, since people are increasingly
What is OTT in Advertising? OTT Advertising Explained.
The way that we consume media has changed significantly over the last decade, with streaming services on the rise and
It’s Never Been a Better Time for OTT Video Advertising, Everybody’s Binge-Watching Streaming Channels!
Over-the-top (OTT) streaming services have been growing steadily in popularity since the COVID-19 pandemic made so many people stay home
Why Advertising on Crackle is Beneficial to Brands
Crackle is a streaming service that is supported by ads instead of charging a monthly subscription like many of its