AVOD Advertising Stats For 2022


JamLoop Makes AVOD Easy and Efficient

According to the recent eMarketer forecast from Insider Intelligence, the number of AVOD audiences in the US will climb by 8.6% to over 140 million viewers by the end of 2022.

As more people begin to tighten their monthly expenses, subscription burnout is becoming a reality. The result is welcoming a shift of power from subscription video-on-demand (SVOD) to advertising-based video-on-demand (AVOD) platforms.

JamLoop’s DSP allows brands to advertise on AVOD platforms with industry-leading audience targeting and advanced bidding optimizations.

Five Jaw Dropping OTT/CTV AVOD Advertising Statistics:

  1. OTT revenue from video advertising, or advertising video-on-demand (AVOD), services is expected to surpass $318 billion by 2027 (Source)
  2. The largest segment of OTT is AVOD, with an estimated 2022 market volume of $180 billion (Source)
  3. The number of active OTT AVOD users is expected to surpass 3.5 million by 2027 (Source)
  4. 82% of U.S. adults watch content on OTT AVOD platforms (Source)
  5. 30% of U.S. consumers’ total OTT viewing time is spent on AVOD platforms (Source)

Targeting Advertising-based Video On Demand (AVOD) Audiences

AVOD audiences are individuals of any age who, at least one time per month, view videos on an ad-supported platform. These are platforms that primarily provide professionally generated content, using an app or website. Types of these apps include Hulu, The Roku Channel, Peacock, Pluto TV, and Tubi. They are different from apps reliant on user-generated material, such as Twitch, YouTube, and social media sites.

SpotX recently reported most AVOD viewers are between ages 18 to 34, but older generations are streaming more AVOD as they view it as a cost-effective alternative to television.

With JamLoop’s audience targeting capabilities, you can target your advertising campaign to specific behaviors and demographics across major AVOD platforms.  Contact our team to get started!