JamLoop’s Attribution Solution: Built for Depth, Control, and Speed

Today, we’re excited to officially launch JamLoop Attribution, a major milestone in our mission to provide advertisers with actionable, performance-driven insights into their CTV campaigns. 

We’ve spent a lot of time listening to agencies and advertisers who told us they needed more than just transparency – they needed depth, control and speed in their attribution and reporting. Many solutions offer one, sometimes two of these… But delivering all three? That’s rare. JamLoop Attribution is built to be: 

🔍 Super Insightful Going beyond top-funnel reporting to reveal how exposure drives engagement over time, not just whether an ad was seen and if the viewer responded. How long does it take to respond? How many exposures does it typically take? How long does it take to go from a response to a sale? What was the value of that sale?  

🛠️ Malleable & Customizable A highly flexible, interactive dashboard that lets users drill into data, adjust attribution windows, include or exclude certain lines, products (FEP, OLV, Display, etc) or tactics (prospecting vs retargeting) and choose between Multi-Touch (MTA) and Last-Touch (LTA).

⚡ Snappy & Highly-Performant Designed for speed, our reporting engine processes filter, date changes and drill-down in milliseconds. We don’t want our customers spending time configuring and waiting for processing. We want our analysts spending their time analyzing. 

A smarter way to measure frequency & conversions 

One of our most powerful features is Effective Frequency, which provides a more accurate view of how exposure drives conversions. Many platforms report only average conversion frequency, which can be misleading due to data weighting (most HH only being exposed once). Instead, we break frequency into cohorts and plot conversion rates at each level. This allows advertisers to see, for example, that optimal conversion might occur at 5-7 exposures, even if the simple average is 3.5

More Than Just Visits – Track Engagement & Build Smarter Audiences

With JamLoop Attribution, you don’t just see that someone visited your site after watching an ad-you see how many times they returned, what pages they engaged with, and where they dropped off in their journey. Our solution even enables custom audience building, so you can retarget high-intent users, shopping-cart abandonment, or even suppress those who have already converted. 

Flexible, Full-Funnel Insights – All in One Place 

From customizable attribution models (MTA & LTA) to seamless eCommerce and CRM integrations, our solution is built to give advertisers complete control and clarity over their campaign performance

We’re incredibly proud of what we’ve built – this isn’t just another attribution tool. It’s a breakthrough in making CTV attribution truly actionable, customizable and lightning-fast. As one of our beta-customers told us: “I didn’t realize what I was missing until I started using the JamLoop Attribution reporting tool.” 

Read about our Attribution solution here.