We work with 70+ data providers (3rd party data) to target against 14K+ unique audience segments with demographic, psychographic, behavioral and interest-based characteristics. Notable data providers include comScore, Experian, Lotame, Oracle, Polk, V12, Kantar and many more. We will share recommended audience segments as part of the proposal process. In addition, through our partnerships with TruOptik and LiveRamp, we support onboarding and targeting of 1st party “opt-in” CRM data, which may consist of combination email, physical address and contact information. We report on data usage at the impression level for a given campaign.