CTV/OTT Ads are placed in curated list of TV shows, movies and live events across a mix of:
Our FEP (Full-Episode Player) product includes only placements within full-episode content, which means a TV show at least 20 minutes long or a full-length movie or complete live event. Unlike some other vendors, we do not include short-form content clips as part of our premium FEP product, and we are fully transparent in placement reporting for every ad impression.
For OTT/CTV, we only buy publisher direct, we do not buy any “open exchange” inventory. We manually vet every app name/app bundle/channel/network combination prior to allowing into our universe of FEP inventory. To be part of our inventory universe, inventory must be professionally produced long form content available on cable and streaming services.We have negotiated direct access to every major premium OTT inventory source available, covering both traditional and digital-only publisher brands. These direct publisher relationships give us (and you!) access to preferential pricing and scale. Our direct buying relationships, managed through our proprietary DSP platform, give us maximum control over campaign delivery, quality and pricing.
For short-form pre roll, we buy on a curated list of private marketplaces (PMPs).