We reach audiences on any device where they watch streaming TV, including Smart TVs, streaming boxes like Roku, Amazon Fire TV, Apple TV, Chrome sticks, etc. and on Gaming Consoles like XBOX. The majority (80%+) of ad viewing appears on the big TV screen (aka Connected TV or “CTV”), while the remainder is on a mix of smartphones, tablets and laptops. It is possible for us to target specific devices or screens, though we consider a best practice to reach consumers wherever they watch streaming TV. We report on the screen mix for every impression in our real-time reporting console.