OTT/CTV advertising combines the branding power and scale of traditional TV with the targetability and measurability of digital advertising. Benefits include:
Power of TV Branding: Build impactful brand awareness via a full-screen, non-skippable instream TV advertising experience on premium content.
Pinpointed Targeting & Measurability of Digital: Leverage consumer data to reach precise audience segments…. targeting that enhances relevance and eliminates the waste of traditional broad demo-based TV buys
Broad Scale & Incremental Reach: Incremental reach beyond linear TV – it’s the only way to reach cord-cutters and cord-nevers, which make up 27% of households in 2021, 35% by 2024
Low Cost of Entry: Lower cost of entry than traditional TV