Streaming TV went mainstream in 2020. With almost 70% of U.S. consumers streaming television on a regular basis (comScore – April 2020), the scale of CTV/OTT advertising is significant, and it is the only way to reach the 53 million “streaming-only” TV viewers who have already cut their cable/satellite cords. OTT is quickly becoming mainstream, as 52% of U.S. adults (18+) use at least one OTT service, while almost a third of Americans 55+ watch OTT content.
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