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JamLoop Demand- Side Platform FAQs
Learn more about how the JamLoop DSP drives better results for local CTV/ OTT ad campaigns.
JamLoop CTV Advertising Overview
JamLoop offers a demand-side platform (DSP) that empowers thousands of advertisers and agencies of all sizes to run CTV/OTT campaigns that reach highly targeted streaming TV viewers in every market across the U.S. Built to handle all the complexity of local CTV and video campaigns, it gives advertisers and their agencies the centralized reach, performance and transparency to achieve measurable outcomes. JamLoop has direct relationships with 300+ streaming app providers, along with campaign management services to help you achieve the most impact from your campaigns.
JamLoop is built for CTV-first, using our own technology. Everything we do, from how we source direct inventory to how we target custom TV audiences, how our bidder optimization works, to how our event tracking & attribution captures down-funnel activity, is designed for CTV. Specifically:
- We have our own DSP with optimization algorithms designed and fine-tuned for locally activated CTV campaigns (we don't license 3rd party bidders)
- We have direct buying relationships with 300+ trusted streaming media brands to bring customers highly curated, legitimate placements directly from the source, with sophisticated anti-fraud controls to keep bots at bay.
- We have an advanced CTV audience builder that taps into 40+ trusted data providers across 60,000+ segments to build custom audience segments with precision. We also offer first-party (CRM) data onboarding with >90% match rates and same-day turnaround.
- Our real-time dashboard provides impression-level data that keeps you in the loop and allows for faster mid-campaign adjustments.
- We have a dedicated team of CTV experts supporting your campaign every step of the way.
CTV is complex and evolving quickly, so it's always important to make sure you are getting the latest capabilities from any vendor. For example:
- Are you getting the best prices? JamLoop's prices are usually lower because we have our own DSP with direct publisher relationships. You're not paying for intermediaries or tech taxes.
- Are you getting a balanced media mix? JamLoop gives you lots of premium TV network inventory in the mix, with no one publisher making up more than 15% of the mix, if possible.
- Are you seeing reporting in real time, including zip code information? JamLoop has a real-time dashboard displaying impression-level results.
- Are you getting mid-flight changes done in hours, not days? JamLoop provides dedicated expert support with same-day changes.
If you are not answering the questions above with a definitive yes, you may not be getting the best possible outcome.
We launched the JamLoop CTV DSP platform in January 2018. Today, we serve hundreds of agencies and brands across the U.S.
Getting started is easy. Email us your RFP or sample campaign requirements (target audience, budget, run dates, objectives/ KPIs), and we'll respond the same day with a media plan proposal. Once we have agreed on a proposal, send us your raw creative asset or third-party VAST tag. We can rotate multiple creatives if you want and start and stop the campaign on any day or time. You'll have a dedicated account manager working as an extension of your team. We can get you live in less than 24 hours with no minimum spending.
Once your campaign goes live, we give you access to a self-serve reporting dashboard with real-time performance data on every ad impression served. This includes impressions delivered, ad views, reach and frequency, media mix, zip code mix, website attribution, and more. You'll know exactly how your campaign is performing at any given time and we'll work with you to make any necessary mid-flight changes or optimizations.
Reach will vary depending on your budget. For frequency, we recommend running the campaign at a frequency of 3X per 24 hours but we can adjust this up or down according to your requirements. In the reporting dashboard, you will see reach & frequency measured at both the household and individual device levels.
There are many nuances in running a successful CTV campaign, but JamLoop makes it easy for you. Our platform is designed for local CTV activation, and our support team of CTV experts will help you every step of the way.
- Technology: Do you have your own DSP/ bidder technology or do you use someone else's?
- Inventory: Do you provide a balanced mix of premium media, including the TV networks and AVODs like Hulu?
- Inventory: Is the content true FEP (full episode player, i.e. full-length shows & movies), or is video pre-roll (short-form content) mixed in?
- Targeting: Who are your data partners?
- Targeting: Do you support first-party data onboarding? Same-day turnaround time? Lookalike audiences?
- Reporting: Do you provide real-time reporting? Does it include zip code-level reporting? Does it include reach & frequency reporting?
- Pricing: Am I getting competitive CPMs?
- Pricing: Is there a minimum spend requirement?
- Support: Do I get a dedicated campaign manager? How long will it take to get my campaign live? For what types of optimizations can I get same-day turnaround while my campaign is in flight?
Premium Inventory
We've nurtured direct CTV publisher relationships with 300+ streaming media brands to bring customers highly curated, legitimate placements directly from the source. Through JamLoop, you can access every major streaming provider, including broadcast and cable networks (like ABC, NBC, FOX), AVOD services (like Hulu, Disney+, Paramount+, Sling, Fubo), streaming devices and smart TVs (like Roku, Fire, Samsung, Vizio), 800+ local TV stations, and streaming-only apps (like Pluto, Tubi).
We buy programmatically from private connections (private Deal IDs) between JamLoop and the publisher, and we buy via VAST tags set up directly in the publisher ad server.
Our direct publisher relationships give us access to preferential, pre-negotiated terms, and we buy inventory on demand. We do not resell inventory to preserve our preferential terms for JamLoop customers only.
We can get you only premium inventory. We'll work with you to define what "premium" means to you and customize your approved publisher list accordingly. With JamLoop, you get access to 300+ trusted media brands, including very major TV network (ABC, NBC, CBS, FOX), AVOD provider (Hulu, Sling, Fubo, Philo, etc.) and more.
Buying directly from publishers is a great way to get started in CTV. We love streaming publishers like Hulu, Disney+, Paramount and Pluto. However, running buys directly with publishers has its limitations. First, each publisher has limited scale. For example, Hulu only reaches 16% of U.S. audiences; how will you reach the other 84%? Second, buying directly from publishers prevents you from managing reach and frequency holistically across these publishers. Third, it's a lot of work to aggregate reports from each publisher into a unified report. Running your campaign through a centralized buying platform like JamLoop gives you the scale, centralized reach and frequency management, and unified reporting that you need to run the campaign optimally and with ease.
Your commercial will air any time your target audiences are watching TV shows, movies or events on your approved list of streaming apps. You can limit the viewing window to specific dates, times of the day, or days of the week if you want. However, it's important to recognize that streaming viewers watch content on demand at any time they want. There is no concept of "prime time TV" in the streaming world.
YouTube TV is mainly known for its access to live streaming content, but only Google has access to YouTube TV subscribers today.
JamLoop has access to live streaming content through many other partners, including Sling, DirecTV, Fubo TV, FOX Sports, MBL.tv, and more, covering live sports like NBA, NCAA, NFL, Olympics, golf, tennis, soccer, car racing, and MMA. Because this live inventory is time-sensitive, we would want to learn more about what you're looking for to put together a media plan that will deliver on your objectives.
You can buy specific streaming apps, channels, and genres, but you generally cannot buy specific programs (except for live events like a baseball game).
Yes, we work with all the major Spanish language publishers, including Telemundo, Univision Deportes, NBC Universo, FOX Deportes, Sling Latino, Discover en Espanol and many more. We can provide the full list in our media planning process.
Advanced Targeting
JamLoop offers multiple targeting methods. For geo-targeting, we target by zip code, county, DMA, state or nationwide. For audience targeting, we target by demo (age and gender), income, education, interest, behavior, political affiliation, lifestyle, psychographic, purchase intent, purchase history, and more. We partner with 40+ trusted data sources like Transunion, Experian, Data Axle, comScore, etc. You can target across 60,000+ predefined segments or create your own custom segments. In addition, we can ingest and activate on first-party (CRM) data with > 90% match rates and same-day turnaround. We can also build custom segments, lookalike audiences or exclusion lists from website visitors or other conversion datasets.
Yes, we target at the zip code level and can filter our reporting by zip code in real time.
For CTV, we cannot geo-fence specific locations directly; we can only target specific households based on IP addresses. However, it is possible to geo-fence specific locations to find mobile device users and then create a custom segment that includes those same users again in the home based on their IP addresses.
Yes, JamLoop offers retargeting. For example, we can retarget CTV viewers on a mobile device with a video preroll or display ad, or we can retarget a mobile phone viewer on CTV. We can retarget existing customers or other event converters.
Yes, you can create an approval list or block list for any set of streaming apps. We will let you know if the list is too limited in that it might prevent us from achieving your desired reach and frequency.
Yes, you can limit the viewing window to specific dates, times of the day or days of week if you want. It's important to remember that CTV viewers may watch shows-even news or live events-on demand at any time of the day or week.
Yes, you can target categories. For example, News, Sports, Entertainment, Kids, etc. You can also block categories.
Inventory varies by geo and by audience segment. When you give us your geo and audience targeting requirements, we can respond with the matching inventory availability.
Pricing
We keep pricing low and simple. We charge a fixed CPM (cost per thousand impressions), which includes everything: inventory, geo-targeting, audience targeting, attribution, reporting, service. Send us an RFP with all your requirements and we will send you back a proposal, including the pricing.
No, we do not have any minimum spend requirements. We encourage you to test and grow with us.
You do not have to sign any long-term contracts, just the insertion order paperwork for each campaign, with IAB standard terms and conditions.
JamLoop does not offer traditional linear TV advertising; we focus only on CTV advertising. CTV offers the best of both worlds: the powerful TV viewing experience but with the targetability and measurability of digital advertising.
Given that ad-supported streaming audiences have officially surpassed that of cable TV, there's no doubt that a significant portion of any existing TV budget should be reallocated to CTV. If you are new to TV advertising, we recommend that at least 25% of your overall marketing budget should be allocated to CTV to achieve top-of-funnel brand awareness and to boost other parts of your marketing mix.
This varies by industry. We don't have budget minimums to encourage you to try JamLoop.
Measurement & Reporting
Every time an ad is served (an ad impression), we count it and report on it. We also measure the number of times and ad is viewed in full (completed views). We share all impression-level detail with you so that you know exactly when and where your commercials ran.
The main goal of CTV advertising is to create brand awareness through viewer engagement, which drives down-funnel outcomes such as leads, conversions, and, ultimately, sales. This takes time and requires a well-planned and executed ad campaign. We measure multiple signals of campaign effectiveness along the consumer journey, including reach and frequency, ad exposure, website visits, e-commerce conversions and more. It's also important to not view CTV campaign performance in isolation: Studies consistently show that CTV campaigns can have a positive impact on other parts of the marketing mix. For example, CTV ads can make Google PPC ads more effective because they create incremental demand for branded keywords. These effects are captured in the media mix modeling (MMM) process that many marketers use. With precise audience and geo-targeting, there is zero waste in campaign spend vs. linear TV campaigns.
First and foremost, JamLoop aims to deliver campaign impressions in full, with 98%+ VCR, desired reach & frequency, a well-balanced media mix, with all the right targeting parameters in place. Furthermore, you probably have campaign-specific goals for impression delivery, reach and frequency, video completion rates, media mix blend, and attribution rates. For e-commerce advertisers, we can attribute to a ROAS calculation; we can do the same for in-store advertisers willing to share their offline sales data into our attribution solution. Our campaign managers take all goals into account during the media planning and proposal process.
You receive 24/7 reporting access via our self-serve reporting dashboard. Your dedicated JamLoop campaign manager can also send you reporting whenever you like.
The data in the self-serve reporting dashboard is refreshed every two to three hours on average.
Yes, we offer a white-labelable dashboard for agencies who want to have individual dashboards for each of their clients, at no additional charge.
JamLoop built its own DSP technology, giving us maximum visibility and control over campaign delivery, and cutting out any unnecessary back-and-forth communication with other tech vendors that may slow down customer service. Also, JamLoop invests heavily in data infrastructure and team training. We think it's important for our customers to have heightened transparency into the entire media buying and delivery process. Our real-time dashboard and dedicated support team of CTV experts reflect this investment.
Attribution
JamLoop lets you implement several different kinds of attribution, including website attribution, e-commerce attribution, and foot traffic attribution.
You can harness the power of our advanced web pixel, a snippet of javascript that can track a wide range of web events seamlessly. Whether it's general website visitation (sessions), or specific down-funnel actions like Sales or Registrations, and mid-level events like add-to-cart or form submission, we provide you with detailed insights into your customer's path to conversion. We capture important metadata like purchase revenue and order IDs to enrich the insights and usability of the data.
Here's how it works:
- We issue a universal pixel for you to place on the advertiser website or e-commerce storefront.
- A CTV viewer sees your ad from a given JamLoop campaign (and we capture the IP address and device ID from the viewer).
- When a viewer visits your website and/or transacts on the e-commerce storefront, the tracking pixel triggers an event to our servers.
- Our attribution engine matches the viewer's IP and device ID with all the IP addresses that have been exposed to an ad from a given campaign and within a given attribution window.
- We can set this lookback window from 1-30 days. All the IP and device ID matches within your preferred attribution window are linked to the relevant JamLoop campaign and listed on the reporting page for that campaign.
For foot traffic attribution, we partner with several companies who measure mobile user traffic in a given geo-fenced region over a given time period.
Creative Production
We have a network of creative services partners who can help you create new or augment existing creative at low cost. For larger campaigns ($20,000 and up), we can include certain creative production for free.
Yes, we support interactive ads on much of our inventory. We are certified for Innovid dynamic ads, for example. There is at least a four-week turnaround process for the design and testing of most interactive ads. Cost varies depending on the complexities of the ad template design.
Fraud Controls / Brand Safety
Yes, we work only from a curated list of premium streaming publishers. We buy directly from the publisher source, not through resellers.
First, we buy only publisher-direct inventory via private exchanges or via VAST tags directly connected to the publisher ad server, which minimizes ad fraud associated with inventory resellers. Second, we partner with leading anti-fraud/IVT vendors such as Human, Impact (ForensIQ), and Protected Media to minimize fraud in the bidding process. Third, we support any standard IVT solution via campaign tags.
Self-Service vs Managed-Service
We offer a self-serve (and white-labelable) reporting dashboard that gives you full transparency into the key campaign metrics in real-time so that you always are in the loop. JamLoop clients have access to the data at exactly the same time as JamLoop employees do. We are launching a self-serve campaign setup option later this year.
It is easy to get started
Send us an RFP, and your dedicated JamLoop account manager won't skip a beat. We'll get right back to you with a customized media plan.
This DSP Sees a Future with
local streaming advertisers
JamLoop Founder and CEO Leif Welch featured as best vendor for indie agencies and SMBs.
