HOW MUCH SCALE DOES OTT/CTV ADVERTISING HAVE?

Streaming TV went mainstream in 2020. With almost 70% of U.S. consumers streaming television on a regular basis (comScore – April 2020), the scale of CTV/OTT advertising is significant, and it is the only way to reach the 53 million “streaming-only” TV viewers who have already cut their cable/satellite cords. OTT is quickly becoming mainstream, as 52% of U.S. adults (18+) use at least one OTT service, while almost a third of Americans 55+ watch OTT content.

Looking for recent articles on why OTT is so hot?  You’ll find a few here:

• https://www.forbes.com/sites/forbesagencycouncil/2020/04/21/the-state-of-ott-advertising-in-2020-strong-and-gaining-momentum/#5ceae5ee6037
• https://www.comscore.com/Insights/Presentations-and-Whitepapers/2019/State-of-OTT
• https://www.emarketer.com/content/time-spent-with-subscription-ott-video-content-us-will-surpass-hour-first-time-this-year
• https://www.emarketer.com/content/pay-tv-suffers-historic-cord-cutting