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Connected TV Advertising

Get the scoop on how local CTV/ OTT campaigns drive brand awareness with better returns for brands of all sizes. 

Why advertise on connected TV?

According to eMarketer, nearly 75% of the U.S. population now streams TV shows and movies over internet-connected devices. CTV advertising engages your buyers where they are and uses your advertising budgets much more effectively.

Why advertise on connected TV?

CTV advertising benefits

CTV offers the best of two worlds: the reach and branding power of linear TV with the precise targeting and measurement capabilities of digital advertising.

custom audience segment building
Better targeting

Precise, data-driven audience targeting based on interest, demographics, and viewing habits eliminates the waste of traditional linear TV buys.

First-party data onboarding
Better measurability

Metrics like impressions delivered, completed video views, households reached, and viewer frequency improve decision-making while campaigns are in flight.

strategy
Better frequency management

You can manage frequency in a centralized fashion across all placements—preventing wasted impressions.

comparable scale
Comparable scale

Nearly 75% of the U.S. population is watching CTV. Only 53.3 million U.S. households will subscribe to a traditional pay TV service.

money-(1)
Lower cost of entry

Linear TV advertising can be expensive, but CTV makes it possible to run highly targeted, local campaigns at much lower cost.

interactivity
Interactivity

On some platforms, viewers can click through ads to get more information or make a purchase.

Key CTV facts
  • There are about 250 million CTV viewers in the U.S. (Source: eMarketer)
  • More than 100 million U.S.  viewers use free, ad-supported platforms, compared to 53.3 million households that subscribe to a traditional pay TV service  (Source: eMarketer)
  • CTV ad spending is projected to reach $46.89 billion by 2028 (eMarketer)
  • CTV ads are non-skippable and are typically 15 or 30 seconds in length
  • It’s possible to run ads as long as 120 seconds
  • CTV ads can appear in full-length TV shows, movies, news, live sports, and events
CTV audience targeting opportunities
  • Geography
  • Demograhic
  • Behaviors, including website visits
  • Interests, including political leanings
  • Purchase history
  • First-party data for look-alike modeling and suppression
Key CTV facts
  • There are about 250 million CTV viewers in the U.S. (Source: eMarketer)
  • More than 100 million U.S.  viewers use free, ad-supported platforms, compared to 53.3 million households that subscribe to a traditional pay TV service  (Source: eMarketer)
  • CTV ad spending is projected to reach $46.89 billion by 2028 (eMarketer)
  • CTV ads are non-skippable and are typically 15 or 30 seconds in length
  • It’s possible to run ads as long as 120 seconds
  • CTV ads can appear in full-length TV shows, movies, news, live sports, and events
CTV audience targeting opportunities
  • Geography
  • Demograhic
  • Behaviors, including website visits
  • Interests, including political leanings
  • Purchase history
  • First-party data for look-alike modeling and suppression

Frequently asked questions about connected TV advertising

How does CTV advertising work?

CTV advertising refers to digitally sold ads that appear on TV screens, including ads shown on streaming devices (like Roku, Fire, Apple TV, Chromecast, or gaming consoles) or internet-connected Smart TVs.

CTV ads are very similar to traditional TV ads. Non-skippable ads, typically 15 or 30 seconds in length (and up to 120 seconds), appear during content breaks. The viewer must watch ads before continuing with the content. As with linear TV, CTV ads are very effective at creating advertiser brand awareness.

Where premium TV meets real performance data

Discover the impact of CTV in your media mix.

It is easy to get started

Send us an RFP, and your dedicated JamLoop account manager won't skip a beat. We'll get right back to you with a customized media plan.

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