Over-the-top (OTT) and connected television (CTV) advertising have been steadily growing in popularity as a cost-effective way to reach potential customers. With the rise of streaming services, advertisers can now target viewers with ads based on their interests and behaviors. But with all the different platforms and options available, it can be tough to know where to start when setting up an OTT/CTV advertising campaign. Here are some tips for getting the most out of your OTT/CTV advertising campaigns.
Five Ways To Get The Most Out of Your OTT/CTV Advertising Campaigns
1. Start With the Right Target Audience
When setting up an OTT/CTV advertising campaign, it’s important to start by identifying your target audience. Who do you want to reach with your ad? Knowing who your audience is will help you select the appropriate platforms and determine the best messaging to use in your ad. For example, a campaign targeting millennials might be best suited for a streaming service like Hulu, while an ad targeting baby boomers might be best suited for a traditional cable platform.
2. Utilize Data-Driven Targeting
Data-driven targeting is the key to getting the most out of your OTT/CTV campaigns. Leveraging data such as demographic information, viewing habits, and past purchases will help you narrow down your audience and target them more effectively. You can also take advantage of first-party data, such as customer data you’ve collected through your own website or mobile app, to create even more targeted campaigns.
3. Choose the Right Platforms
There are a variety of different OTT/CTV platforms available, from traditional cable networks to streaming services like Netflix and Hulu. To get the most out of your campaign, it’s important to choose the platforms that best fit your target audience and campaign goals. Consider factors like the types of content available on each platform, the audience demographics, and the cost of advertising on each platform.
4. Create Compelling Creative
Once you’ve identified your target audience and chosen the right platforms, it’s time to create your ad creative. Your ad should be visually engaging and have a clear message that resonates with your target audience. Consider the type of content viewers are used to seeing on each platform and use that as a guide when creating your ad. Be sure to also include a strong call-to-action to encourage viewers to take the desired action.
5. Monitor Performance and Optimize
Once your campaign is up and running, it’s important to monitor its performance to see what is working and what needs to be adjusted. Look at metrics like click-through rate, cost-per-view, and view-through rate to get an understanding of how your campaign is performing. If you’re not seeing the desired results, consider optimizing your ad creative or targeting parameters.
Scale Your OTT/CTV Campaigns By Using JamLoop’s Innovative DSP
OTT/CTV advertising is a powerful way to reach potential customers, but it’s important to have a well-thought-out plan to get the most out of your campaigns. Start by identifying your target audience and leveraging data-driven targeting to reach them. Then, choose the right platforms and create compelling ad creative. Finally, monitor your campaigns and optimize as necessary to ensure you’re getting the most out of your OTT/CTV advertising efforts.
What Makes JamLoop Different?
Proprietary Technology
We built and operate proprietary DSP technology designed specifically for OTT & CTV. Everything we do, from the way we directly source and curate premium inventory, to our real-time campaign optimization, to our robust reporting interface speaks volumes to our deep focus on OTT & CTV.
We Prioritize Transparency and Speed To Market
When it comes to handling complex campaigns, nothing beats a direct path between customer service and the underlying technology that delivers the results. It’s about fast turnaround, no intermediaries necessary. The team that operates our buying platform on your behalf is part of the same team that built the technology. They do the heavy lifting, so you don’t have to. High tech, high touch.
Customizable and White-Label Friendly
Need a curated list of inventory placements or custom real-time reporting? We work strategically with clients to offer the ultimate platform solution. Contact our team for more information on how we can support your OTT advertising needs.
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