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Case Study

Michigan Creative

Michigan Creative Delivers High-Completion Streaming Campaigns Without Pricing Surprises
Case Study

Michigan Creative

Michigan Creative Delivers High-Completion Streaming Campaigns Without Pricing Surprises
92–98% video completion rates (VCR) across campaigns
Lower CPMs through in-flight optimization
Faster campaign adjustments with no added costs
Fewer client escalations due to predictable pricing

The Challenge

Michigan Creative needed the ability to optimize targeting and geography without triggering re-quotes or surprise fees. Budget predictability mattered as much as performance.

The Approach

JamLoop partnered with Michigan Creative to deliver a fixed-price CTV model designed for flexibility and control:

  • Fixed pricing + unlimited optimization
    Campaigns could be adjusted at any point, audience mix, geography, or targeting, without increasing cost, empowering Michigan Creative to pursue performance without hesitation.
  • Efficient campaign management
    JamLoop’s team handled execution and optimization, allowing Michigan Creative to focus on strategy and client relationships.
  • Targeted refinement for better efficiency
    By narrowing geographic scope and refining demographic targeting, Michigan Creative consistently improved delivery efficiency and lowered CPMs.
  • Clear, trusted reporting
    Video completion rate (VCR) became a primary success metric, consistently landing between 92–98%, reinforcing campaign quality and client confidence.

The Results

With JamLoop’s fixed-price model, Michigan Creative was able to optimize campaigns aggressively, delivering stronger performance, lower CPMs, and high completion rates, all while eliminating pricing uncertainty. Clients appreciated the transparency, and the internal team operated with confidence and speed.

industry-home-agency
“JamLoop takes the stress off me. We move quickly, the team manages the campaign, and I never worry about estimates or surprise costs.”

– Evan Bryan, Digital Ads Manager, Michigan Creative

Want the flexibility to optimize CTV campaigns without budget surprises?

See how JamLoop’s fixed-price model delivers performance with confidence.

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