New Year, New You: Why Local Advertisers Should Embrace Connected TV in 2025

As we get ready to enter 2025, the phrase “New Year, New You” resonates not only with individuals but also with businesses looking to grow and adapt. For local advertisers, embracing change and innovation is crucial to stay ahead in an evolving digital landscape. One key resolution that should top your list? Investing in Connected TV (CTV) advertising. Here is why the New Year is the perfect time for local advertisers to leverage CTV and elevate their marketing game.

1. Reach Audiences Where They Are

Consumer habits have shifted dramatically over the past few years, with CTV emerging as a dominant channel for media consumption. Today, 88% of U.S. households own at least one CTV device, and the average viewer spends hours streaming their favorite content weekly. This shift is a golden opportunity for local advertisers to connect with audiences who have moved away from traditional linear TV.

By investing in CTV advertising, you meet your customers where they are: in their living rooms, engaging with premium, long-form content on platforms like Disney, ESPN, Hulu, Paramount, and Peacock.

2. Target with Precision and Relevance

One of the most compelling advantages of CTV is its robust targeting capabilities. With CTV, local advertisers can deliver messages based on:

• Demographics: Reach audiences within specific age groups, income brackets, or family structures.

• Geolocation: Target viewers in specific neighborhoods, cities, or zip codes.

• Behavioral Data: Deliver personalized ads based on viewer interests and past online activities.

This precision ensures that your marketing dollars go further, maximizing the ROI on your advertising spend. It also helps your business resonate more deeply with potential customers who see ads that align with their preferences and needs.

3. A Measurable Path to Growth

Local advertisers often face the challenge of demonstrating ROI on traditional ad buys. With CTV, those days are over. The platform’s digital foundation means access to real-time analytics and comprehensive data that offers insights into viewership metrics such as:

• Impressions delivered

• Completion rates

• Engagements and click-throughs

These metrics empower local advertisers to fine-tune campaigns in real-time, ensuring optimal performance and better use of budget.

4. Creative Storytelling and Enhanced Branding

The New Year is a time for renewal, and there is no better way to reintroduce your brand than through compelling video storytelling. CTV ads are more immersive and engaging than their display or static counterparts. Use this to your advantage by crafting high-quality, memorable video content that resonates emotionally with your local audience.

Consider running a New Year, New You campaign highlighting how your products or services can help customers achieve their 2025 goals. Whether it is fitness equipment, wellness services, home renovations, or financial planning, CTV allows for 15- to 30-second ads that captivate and motivate viewers.

5. Cost-Effective Options for Local Budgets

Small and medium-sized businesses may think CTV advertising is only for large corporations, but that is no longer true. Programmatic platforms have made CTV accessible, allowing local advertisers to bid for ad slots and optimize their budgets. Even with modest investments, local brands can make a big splash and compete for attention alongside larger national players.

Conclusion: Start Your CTV Journey Now

As you set your marketing resolutions for 2025, include Connected TV as a key part of your strategy. Its ability to target precisely, deliver measurable outcomes, and tell engaging stories positions it as an essential tool for local advertisers looking to make an impact. Partnering with JamLoop can help you navigate this transition seamlessly, offering expertise and solutions tailored to local advertising needs.

Let this be the year you innovate and thrive. Contact us today to start your CTV journey and make 2025 your most successful year yet!