At eTail Boston 2025, JamLoop CEO and Founder Leif Welch took the stage to challenge how retail and DTC brands think about Connected TV (CTV). Too many marketers still treat CTV as a brand-only channel, leaving millions in revenue opportunities untapped.
The reality? CTV can be a full-funnel, performance-driven engine—targetable, measurable, and optimized for results. When leveraged strategically, it does more than build awareness; it drives conversions, customer acquisition, and long-term growth.
In his keynote, Leif pulls back the curtain on the biggest misconceptions holding brands back and shows how to make CTV work harder for your business.
Whether you’re a marketer, media buyer, or brand leader, this session will reshape the way you view TV in the digital age.
Watch CTV, Debunked: Turning Streaming TV into a True Performance Channel
Watch the video and see how you can turn CTV into a performance engine that drives measurable growth.
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