jamloop ATTRIBUTION

Customizable Attribution Models for CTV Advertising

Build confidence in your CTV advertising investments

You’re buying CTV ads to win new customers, not just to deliver impressions. With JamLoop Attribution, you can measure success on your terms. Define the down-funnel metrics that matter most to your business and use our intuitive reports dashboards to gain visibility into your unique customer journey.

icon-customer-journey

See your full

customer journey

Prove value from day one with
complete transparency into the customer journey including time series trends.

icon-measure-success

Measure success
on
your terms

Adopt KPI-based metrics relevant to your business: site visits, conversion rates, cost per acquisition, and ROAS.

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Make it easy to
stay
in the loop

Report back to your team on what’s happening now with real-time attribution reporting, detailed dashboards and instant updates.

kpi based metrics

Flexible advanced attribution modeling

KPI-based metrics
  • Customize, measure, and track events based on your business KPIs: site visits, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS)
  • Use the metric names that are specific to your business
  • Model the customer journey with multi-event attribution: visits, add-to-cart, leadform, sales, registration, donation, sign-up
Customizable and flexible
  • Use last-touch or multi-touch attribution with customizable tables
  • Adjust your attribution window looking back up to 30 days to reflect your unique customer journeys
  • Include or exclude certain lines, products (FEP, OLV, Display, etc) or tactics (prospecting vs retargeting)

Deeper insights into customer behavior

Track the full journey from view to conversion
  • Understand how exposure drives engagement over time, not just whether an ad was seen and if the viewer responded
  • Use cohort models to look beyond average conversion frequency
  • Measure time to engagement and conversion, along with number of exposures required
  • Analyze audiences to understand high-intent users, shopping cart abandonment, or suppress those who have already converted


deeper insights into customer behavior



deeper insights into customer behavior

JamLoop’s Attribution made the entire process of creation, optimization, and measurement so easy, leading us get the most out of our ad spend. With JamLoop’s ability to geo-target using custom segmentation and real-time reporting for optimization, we achieved 2.1 ROAS in one month.

Lisa Lopuck
CMO, Jacked Up Fitness

Reports you can count on every time

Timely updates, snappy performance
  • Real-time data refreshes from JamLoop DSP and your down-funnel systems: every client, every pixel
  • Frequent audits and testing on IP addresses to keep your exposure data clean
  • Filter views, drill down, and adjust dates in milliseconds
  • Easy-to-use interface and customizable toggle-down graphs, no training required

Setup in as little as 24 hours
  • One-time attribution configuration
  • Pre-built integrations for Shopify, WooCommerce, and WordPress
  • Perform data enrichment on key metrics
  • Easily export log-level data, with timestamps
Reports you can count on every time
Reports you can count on every time

See how JamLoop attribution puts you in control of your business.

It is easy to get started

Send us an RFP, and your dedicated JamLoop account manager won't skip a beat. We'll get right back to you with a customized media plan.

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JamLoop Founder Leif Welch featured in Results Magazine

AdExchanger

This DSP Sees a Future with
local streaming advertisers

JamLoop recognized by industry analysts as best
vendor for independent agencies and SMBs.

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