jamloop ATTRIBUTION

Customizable Attribution Models for CTV Advertising

Build confidence in your CTV advertising investments

You’re buying CTV ads to win new customers, not just to deliver impressions. With JamLoop Attribution, you can measure success on your terms. Define the down-funnel metrics that matter most to your business and use our intuitive reports dashboards to gain visibility into your unique customer journey.

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See your full
customer journey

Prove value from day one with
complete transparency into the customer journey including time series trends.

icon-measure-success

Measure success on
your terms

Adopt KPI-based metrics relevant to your business: site visits, conversion rates, cost per acquisition, and ROAS.

icon-stay-in-loop

Make it easy to stay
in the loop

Report back to your team on what’s happening now with real-time attribution reporting.

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Flexible advanced attribution modeling

KPI-based metrics

  • Customize, measure, and track events based on your business KPIs: site visits, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS)
  • Use the metric names that are specific to your business
  • Model the customer journey with multi-event attribution: visits, add-to-cart, leadform, sales, registration, donation, sign-up

Customizable attribution models

  • Use last-touch or multi-touch attribution
  • Adjust your attribution window looking back up to 30 days to reflect your unique customer journeys

Deeper insights into customer behavior

Time-series trends

  • Understand how exposure drives engagement over time, not just whether an ad was seen and if the viewer responded
  • Use cohort models to look beyond average conversion frequency, which skews performance when many households were exposed only once

Enhanced metrics & smart filtering

  • Measure time to engagement and conversion, along with number of exposures required
  • Analyze custom audiences to understand high-intent users, shopping cart abandonment, or even suppress those who have already converted’
  • Customizable data tables that display the information you need to see
  • Include or exclude certain lines, products (FEP, OLV, Display, etc) or tactics (prospecting vs retargeting)
Reports you can count on every time

JamLoop’s Attribution made the entire process of creation, optimization, and measurement so easy, ultimately leading us get the most out of our ad spend. With JamLoop’s ability to geo-target using custom segmentation and real-time reporting for optimization, we achieved 2.1 ROAS in just one month using the data from their attribution tool.

Lisa Lopuck
CMO, Jacked Up Fitness

Reports you can count on every time

Timely updates, snappy performance

  • Real-time data refreshes from the JamLoop DSP and your down-funnel systems: every client, every pixel
  • JamLoop conducts frequent audits and testing on IP addresses to keep your exposure data clean
  • Filter views, drill down, and adjust dates in milliseconds

Intuitive dashboards and easy integrations

  • Become a data ninja with an easy-to-use interface and customizable toggle-down graphs, no training required
  • Share beautiful dashboard views with your team
  • Easily export log-level data, including impression and event details with timestamps

Setup in as little as 24 hours

  • One-time attribution configuration: set it up once and use it for every campaign
  • Pre-built integrations for Shopify, WooCommerce, and WordPress
  • Perform data enrichment on key metrics such as users or orders after ingesting data from source systems
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See how JamLoop attribution puts you in control of your business.

It is easy to get started

Send us an RFP, and your dedicated JamLoop account manager won’t skip a beat. We’ll get right back to you with a customized media plan.

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