Maximize Your Advertising Impact During March Madness with CTV

March Madness isn’t just a premier event for college basketball fans—it’s also a golden opportunity for advertisers looking to reach engaged audiences at scale. With millions of viewers tuning in across multiple devices, Connected TV (CTV) advertising offers a powerful way to capture attention and drive results during one of the most thrilling sporting events of the year.

Why March Madness is Prime Time for CTV Advertising

The NCAA Tournament generates enormous viewership, with audiences watching games at home, in bars, and on the go. With more and more viewers watching streaming services to catch the action, CTV is an essential component of any March Madness media strategy. Here’s why:

• High Audience Engagement – Fans are deeply invested in their teams, leading to prolonged watch times and increased ad exposure.

• Cross-Device Viewing – With games streamed on smart TVs, laptops, and mobile devices, advertisers can reach fans wherever they are.

• Targeted Reach – CTV’s advanced audience targeting capabilities allow advertisers to connect with the right consumers based on demographics, interests, and viewing behavior.

• Measurable Performance – Unlike traditional TV, CTV provides detailed metrics so you know exactly how your ads perform in real-time.

How JamLoop Elevates Your March Madness Campaigns

As an all-in-one CTV advertising platform, JamLoop simplifies the process of launching high-impact campaigns during March Madness. Here’s how we help brands make the most of this opportunity:

• Premium Inventory Access – Get your ads placed on top-tier sports streaming platforms, networks, and apps where fans watch.

• Real-Time Analytics & Attribution – Track performance metrics, optimize in-flight campaigns, and measure ROAS with detailed attribution insights.

• Flexible Budgeting – Whether you’re a national brand or a local business, JamLoop offers budget-friendly solutions to maximize your ad spend.

• Seriously Beloved Service – Our team provides strategic media planning, same day turn around and a dedicated account manager.

Score Big with JamLoop

March Madness is an exciting opportunity to connect with highly engaged audiences. By leveraging JamLoop’s CTV advertising platform, brands can deliver targeted, high-performance campaigns that drive results.

Ready to make the most of March Madness? Contact us today to launch your CTV campaign and reach sports fans when it matters most.