Maximize Local Impact: Planning Your Valentine’s Day and President’s Day CTV Advertising Campaigns

As February approaches, two major consumer-driven holidays—Valentine’s Day and President’s Day—offer local advertisers a prime opportunity to connect with their audiences through Connected TV (CTV). Whether promoting romantic dinner packages, big-ticket President’s Day sales, or unique local experiences, a well-crafted streaming TV campaign can help you stand out and drive measurable results. Here’s how to plan and execute successful campaigns for these key holidays.

Why Connected TV for Valentine’s Day and President’s Day?

CTV advertising combines the storytelling power of TV with the precision of digital marketing. For local advertisers, this means:

• Precise Targeting: Reach specific audiences based on demographics, behaviors, and locations.

• High Engagement: Viewers are more likely to watch a streaming TV ad, leading to higher brand recall.

• Scalability: Tailor your budget to local needs without sacrificing reach.

Valentine’s Day and President’s Day drive consumer spending, but the motivations and timing vary. Valentine’s Day is emotional and experience-driven, while President’s Day focuses on practicality and deals. Streaming TV’s flexibility allows you to target each audience effectively.

Step 1: Define Your Objectives

Start by identifying your goals:

• Brand Awareness: Showcase your brand to stay top-of-mind.

• Sales Boost: Drive foot traffic or online sales.

• Event Promotion: Highlight special Valentine’s Day dinners, getaways, or President’s Day sales events.

Clear objectives will guide your messaging and targeting strategy.

Step 2: Know Your Audience

Your audience for these holidays can vary:

• Valentine’s Day:

  • Couples of all ages.

  • Singles looking for events or gifts for loved ones.

  • Parents planning family-friendly celebrations.

• President’s Day:

  • Shoppers seeking deals on furniture, appliances, cars, or travel.

  • Budget-conscious consumers and families.

  • Use data-driven insights to target the right groups with the right message.

Step 3: Craft Compelling Creative

Your ads should reflect the spirit of the holiday and align with your objectives:

• Valentine’s Day:

  • Use warm, romantic visuals and messaging like, “Make this Valentine’s Day unforgettable.”

  • Highlight special offers for couples, gift packages, or unique experiences.

• President’s Day:

  • Focus on urgency and value with phrases like, “Shop our President’s Day Sale: Limited Time Offers!”

  • Emphasize big-ticket items and exclusive discounts.

Ensure your creative is optimized for CTV, with clear branding and a strong call-to-action.

Step 4: Leverage Geo-Targeting and Personalization

For local advertisers, geo-targeting is key:

• Deliver ads to viewers within specific ZIP codes or regions.

• Personalize offers based on local preferences (e.g., weather, events, or regional trends).

Example: A local restaurant might target couples in a 10-mile radius with an ad showcasing their Valentine’s Day prix fixe menu.

Step 5: Optimize Timing

Timing is critical for holiday campaigns:

• Valentine’s Day:

  • Start running ads 2-3 weeks before February 14th to capture planners.

  • Ramp up closer to the holiday for last-minute shoppers.

• President’s Day:

  • Launch campaigns 1-2 weeks in advance to build anticipation.

  • Focus heavily on the long weekend, when most shopping occurs.

Step 6: Measure Performance

Track your CTV campaign’s success through:

• Impressions and Reach: How many people saw your ad.

• Website Traffic: Monitor spikes in visits during your campaign.

• Conversions: Measure sales, bookings, or other desired actions.

• Foot Traffic: Use geofencing to track visits to your location.

Refine your strategy for future campaigns based on these insights.

Make the Most of February’s Advertising Opportunities

Valentine’s Day and President’s Day are key moments to engage your audience and drive local impact. With JamLoop’s award-winning and impactful CTV advertising solutions, you can create targeted, high-impact campaigns that deliver measurable results.

Ready to get started? Contact us today to plan your February campaigns and make them your most successful yet!