5 Questions With JamLoop’s New Chief Operations Officer, Oksana Korsakova

This week, JamLoop announced that Oksana Korsakova will assume the role of Chief Operations Officer, following nearly two years at the helm of the company’s marketing organization. With 17 years of experience across advertising and SaaS technology, Korsakova brings deep expertise in operations, sales enablement, finance, and customer strategy. In her new role, she will oversee JamLoop’s operational and structural growth, guiding the scale of its service, success, and delivery teams.

In a public statement announcing the new role, Korsakova outlined what makes JamLoop different from its competitors. “Performance is in our DNA, and so is accountability,” said Oksana Korsakova, Chief Operating Officer at JamLoop. “At JamLoop, we hold ourselves to a higher standard, committed to overdelivering for our clients and building a team that thrives on trust, precision, and impact. As advertisers expect more from CTV—more transparency, quicker creative, real partnership—it’s our job to remove all barriers to successful campaigns.”

Below, we discuss how her experience as CMO will shape her focus as COO, the challenges facing today’s advertisers, and how JamLoop offers unique solutions to solve them. 

1. You’ve been a key part of JamLoop’s rapid growth. How does your experience as CMO shape the priorities you’re focused on now as COO?

In marketing, growth isn’t just about generating demand—it’s about setting expectations. Every message, case study, and sales narrative is a promise to the market. After two years as CMO at JamLoop, I developed a strong point of view on what customers actually value once the campaign is live: clarity, consistency, and confidence that we’ll deliver results without surprises.

That’s exactly what I’m focused on now as COO: delivery and customer service as the engine of durable growth.

Brand isn’t what we say, it’s what customers experience. Proactive communication, accurate reporting, fast issue resolution, and consistent service quality drive retention and expansion far more than any single campaign. 

Essentially, marketing shaped the promise; operations ensures we keep it.

2. You’ve said that performance and accountability are core to JamLoop’s DNA. What operational choices behind the scenes make that possible?

Performance and accountability aren’t slogans for us—they’re the result of how we run the business behind the scenes. For local advertisers and independent agencies, what matters most is reliability: campaigns launch when we say they will, performance is visible, and if something needs attention, you know it’s owned.

At JamLoop, every customer outcome has a single accountable owner from onboarding through support. We set clear standards to reduce surprises and keep teams aligned: onboarding milestones, launch timelines, and service expectations. We review delivery and performance signals regularly, so issues surface early and we fix the system, not just the symptom.

In practice, this means structured kickoffs, clear launch plans, and proactive communication internally and with our customers.

3. What are the biggest friction points advertisers still encounter in CTV today, and how is JamLoop working to solve them?

CTV is incredibly effective. However, a lot of advertisers—especially local agencies—still face real friction.

First is proving performance. Too often, reporting stops at impressions. Advertisers need to see real outcomes like calls, visits, or appointments. We align on success upfront, set up tracking correctly, and optimize against those signals.

Second is complexity. Managing multiple platforms and reports slows agencies down. We simplify launches, standardize workflows, and deliver consistent reporting.

Third is slow onboarding. Unclear requirements and late surprises delay launches. We run onboarding with clear milestones, a single owner, and early gap checks to keep things moving.

Our goal at JamLoop is simple: make CTV feel powerful, not complicated.

4. If you could redesign one common industry process from the ground up (e.g., whether creative, onboarding, measurement, fulfilment), which would it be and why?

Definitely measurement. Specifically, how CTV ties to real business outcomes.

Today, most CTV reporting stops at online signals like site visits. However, many local advertisers generate value offline—in showrooms, over the phone, or at the point of sale. A homeowner might see a CTV ad, research online, then convert weeks later offline. Yet traditional measurement often misses that.

At JamLoop, we close that gap by securely connecting CRM and sales data to CTV exposure, combining offline revenue with online attribution in one view. When advertisers can see that CTV drives real sales—not just clicks—the conversation shifts from debating attribution to making smarter investment decisions.

5. Looking five years ahead, which part of the JamLoop product experience do you think will evolve the most compared to today?

I think the biggest evolution in the JamLoop experience will be tied to media planning and creative production. We are already investing heavily in these areas.

AI-driven media planning: Planning will move from spreadsheets to AI-guided workflows built on real business inputs. The platform will analyze an advertiser’s website, vertical, and location to recommend audiences, account for available CTV and omni-channel inventory, and build plans that are immediately executable. Planning and execution happen in one place.

AI-driven creative: Creative will become far more flexible and performance-driven, especially for local advertisers. Instead of relying on a single TV spot, AI will enable testing different messages, offers, and calls-to-action, with creative evolving based on real results. This lowers the barrier for smaller businesses to use CTV and ensures creative refreshes happen proactively.