5 Questions With JamLoop’s New Chief Marketing Officer, Jeff Fagel

Today, JamLoop announces that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer.

Fagel is a seasoned CMO with a track record of scaling high-growth marketing organizations across adtech, CTV, and consumer brands.

A seasoned CMO with a track record of scaling high-growth marketing operations, Fagel brings a unique mix of startup, private equity–backed, and Fortune 500 experience, with marketing leadership roles at Madhive, Epsilon, Publicis, PepsiCo, and Gatorade. In his new role, he’s focused on growing the marketing team, strengthening customer relationships, and guiding the company’s leadership in the fast-changing world of TV advertising and media.

You might have previously seen Fagel as a frequent industry speaker and published contributor across influential publications, including Adweek, Fast Company, Ad Age, TechCrunch, and Entrepreneur. Below, we take a deeper dive into his business philosophy, predictions for adtech, and the future of JamLoop and Connected TV.

1. What drew you to JamLoop? What stood out about the platform and the team?

I’ve seen a lot of promises in adtech that didn’t deliver—and a lot of tired tech whose time has passed. JamLoop is different. What stood out to me was the refusal to accept the status quo. It’s a CTV-first performance platform, built from the ground up—not just another DSP with a fresh coat of paint.

JamLoop is built for flexibility. Whether you’re a local business trying TV for the first time or an agency managing dozens of clients, you can run campaigns your way—fully managed, self-serve, or white-label—without sacrificing control, speed, or results.

But what sealed it was the team. No fluff, no ego—just a deep bench with a shared drive and a clear vision for rearchitecting local and mid-market performance advertising. That matters.

2. You have a storied history leading CTV adtech companies. What has been the most exciting advancement of the last five years? What development are you most looking forward to next?

The real evolution hasn’t been the tech—it’s been the expectations. Marketers are done with “maybe it worked.” They want proof. Attribution. Clarity. And now, platforms like JamLoop can actually deliver it.

I’m especially excited by how AI is being applied—not as a buzzword, but as a practical tool. Whether it’s planning, building creative, or optimizing campaigns in real time, AI is changing how marketers work. We’re no longer waiting weeks for insights. We’re acting in seconds. That shift is only going to accelerate.

3. What category myth or misconception in CTV are you most eager to challenge?

That branding and performance are mutually exclusive. They’re not.

CTV done right drives reach and results—local leads, national exposure, real outcomes. But that only happens when the platform is built for it. Too many still treat CTV like a fancy awareness play. The reality? It’s a full-funnel engine, and the shift to performance-driven streaming is just getting started. That unlock will change everything—for SMBs, mid-market, and national brands alike. 

4. How do you see the rise of AI and self-service reshaping the marketer’s workflow and expectations?

AI isn’t replacing marketers. It’s replacing the way we work.

What used to take weeks—briefs, storyboards, media plans—now happens in minutes. The bar has been raised, and it’s not coming back down. Marketers expect more speed, more precision, and more control. Self-serve and AI-assisted workflows make that possible—especially for smaller teams that need to move fast without sacrificing performance.

And that’s exactly where JamLoop wins: flexible tech, full transparency, and a platform that works the way marketers actually work.

5. Looking ahead five years, how will CTV—and JamLoop—look different from today?

In five years, no one will say “CTV campaign.” It’ll just be “TV.”

CTV won’t just be measurable. It’ll be predictable.

That means smarter planning, clearer results, and real accountability across the funnel—not just impressions, but outcomes you can count on. And it won’t just be accessible to the biggest brands.

JamLoop is built for that world: where advertisers have more control, more clarity, and more confidence at every stage—whether they’re running one campaign or hundreds.