OTT/CTV Advertising

HOW DOES JAMLOOP HANDLE FRAUD? DOES JAMLOOP HAVE AN ANTI-FRAUD SOLUTION?

We only work with select premium publishers directly to access their inventory on our platform, either through direct VAST tag connections or through private Deal IDs made available to JamLoop on various exchanges; we do not do any open market exchange buying, where the majority of fraud activity occurs.  In addition, our private exchange partners employ various anti-fraud tools to insure that any suspicious activity is identified and minimized. We support 3rd party ad server tags for customers that want to track impression activity themselves in parallel, and we disclose impression-level log detail to support any customer auditing process.