OTT/CTV Advertising


Viewers need to actively select (via remote) or click to play the video content, and then we can direct a user to click on the video to any webpage. However, the user experience for OTT/Video in general is a branding experience (lean-back, watch the video to completion) not an interactive click experience; moreover, the majority of ad impressions for OTT is viewed on a big screen and typically does not offer a click call to action, whereas video on mobile or desktop devices may offer this. To sum it up, enabling a click is supported and tracked on our platform but it may not be what viewers are expecting from the creative.