When you decide to work with an OTT or CTV platform for your advertising needs, there are some things to ask the platform before you begin working with them. Many OTT and CTV platforms are actually just sales organizations that do not own their own platforms. Instead, they license an advertising technology vendor’s platform and sell it like it is their own.
The problem with this is that there can be a disconnect between the seller and the delivery organization, since the sales organization is essentially just the middleman. The campaign manager and salespeople are one step away from the platform owner, so there can be a lack of understanding of how everything works. You can also experience a slower turnaround time to diagnose and resolve any issues that arise during the campaign.
By contrast, JamLoop sales and platform operations are tightly linked, so we have deeper expertise, insight, and faster service turnaround times. Also, the powerful combinations of the unmatched real-time reporting transparency that our platform offers, our direct access to the data, and our deep understanding of how it all works, gives our team a tremendous advantage in how we service our clients.
To tell the difference between JamLoop and other vendors, there are some questions that agency media buyers should ask their OTT vendors. This can allow you to see how the platform works and determine if they are a reseller or a platform.
To determine the vendor’s relationship to the platform, you can ask these questions.
These questions can help you learn how much their CPMs are, if there is a minimum spending requirement, and if the content is FEP or short-form content.
Transparency and reporting are both essential parts of any advertising campaign. These questions will help you learn more about this OTT advertising platform’s transparency and reporting.
These two questions can help you determine clearly if you are working with a true platform or just a middleman.
To have a successful advertising campaign, you need to know who you will be working with, how they will implement your campaign, and what kind of support you will receive during and after your OTT or CTV advertising campaign.
Conclusion
We hope these questions will help you learn more about any OTT and CTV advertising platforms that you might be interested in working with. Once you have the answers to these questions, you will have a better idea of how the platforms you are interested in work and if they actually own their platform or if they lease it. Having a successful advertising campaign means you need to understand what approach the OTT platform you are interested in working with will take with your ads.
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