Streaming media has disrupted the industry in recent years. With improved technology, consumers are cutting the cord and viewing more content on their phones, tablets, and smart TVs. As a result advertisers are beginning to spend more money on reaching these consumers on streaming platforms.
These numbers support the massive growth we’ve seen in recent years in the industry. Pre-pandemic, CTV accounted for less than 1/10th of combined TV and CTV ad spending. By 2024, CTV is expected to account for 1/3rd of total spending.
OTT advertising provides access to deep data about viewers, such as age, gender, location, and even viewing habits. This allows advertisers to tailor their messaging to reach their target audience more effectively.
OTT advertising allows advertisers to reach their audiences on a variety of different platforms and placements., such as smart TVs, gaming consoles, and streaming devices, giving them access to a wider reach. Curated ad inventory guarantees that advertising campaigns only run in qualified placements.
OTT advertising enables advertisers to target viewers based on their interests and viewing history, allowing them to deliver more relevant messaging and reach the right people. Platforms like JamLoop can easily reach your desired audience inside every DMA or location, from states and regions all the way down to postal code.
OTT advertising platforms also provide detailed CTV advertising analytics and reporting, giving advertisers clear insights into the effectiveness of their campaigns and allowing them to make adjustments as needed.
We built and operate proprietary DSP technology designed specifically for OTT & CTV. Everything we do, from the way we directly source and curate premium inventory, to our real-time campaign optimization, to our robust reporting interface speaks volumes to our deep focus on OTT & CTV.
Contact us today to get your personalized demo.
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