Three Questions Political Advertisers Should Ask Their CTV Advertising Provider

For political advertisers, the effectiveness of a campaign often hinges on the capabilities and transparency of their Connected TV (CTV) advertising provider. With the election fast approaching, the time to get it right is now. To ensure your campaign runs smoothly and efficiently, ask the right questions before committing. Here are three essential questions every political advertiser should pose: 

1. How quickly can your campaign move from a request for proposal to a live campaign?

The speed of campaign execution needs to meet today’s fast-paced world of political advertising. When working with a CTV DSP partner, inquire about the timeline from the initial request for proposal (RFP) to the launch of your campaign. Direct engagement with a CTV DSP, like JamLoop, can significantly expedite this process, often enabling same-day campaign launches. This rapid turnaround is essential for seizing timely opportunities and reacting quickly to changing political dynamics.

2. Will your campaign be fulfilled without surprises or under delivery?

Transparency and reliability are paramount to ensure that your political ads achieve their intended reach and impact. Ask your provider about their approach to fulfilling campaign delivery and reporting. Specifically, you should have near real-time access to impression-level details to understand exactly where your ads are being shown and if you are reaching your intended audience. This includes insights into:

• Publishers: Knowing which publishers are hosting your ads helps gauge the quality and relevance of the placements.
• Reach and Frequency: Understanding how often your target audience is seeing your ads is crucial for optimizing engagement.
• Geographic Impression Detail: Geographic insights ensure that your ads are reaching voters in key locations.

With JamLoop DSP, you benefit from a platform built for highly targeted political campaigns, offering access to over 300 premium publishers and specialized political data segments. JamLoop’s reporting tools provide comprehensive impression-level detail, helping you stay informed and avoid unexpected under-delivery.

3. What support will I receive throughout the campaign?

Effective political advertising requires more than just ad placement; it involves meticulous planning, implementation, and ongoing optimization. Inquire about the support you will receive from your CTV advertising provider. Put your energy into maximizing the results of the overall campaign. Look for a provider that makes streaming advertising stress-free and delivers expertise that produces results.  JamLoop DSP offers a full suite of services, including:

• Planning: Strategic guidance to ensure your campaign aligns with your objectives.
• Implementation: Efficient setup and launch of your campaigns.
• Optimization: Continuous adjustments to improve performance based on real-time data.
• Invoicing: Clear and accurate billing processes.

JamLoop DSP’s experienced campaign managers act as an extension of your political buying team, providing the expertise and support needed to navigate the complexities of CTV advertising.

Conclusion

By addressing these key questions, you can better choose a CTV advertising provider that aligns with your needs for speed, transparency, and support. JamLoop DSP stands out in this regard, offering a robust platform with rapid campaign execution, detailed reporting, and dedicated support to help you achieve your political advertising goals. Eliminate any delay in campaign deployment and contact JamLoop today.