JamLoop Partners with Tru Optik for OTT Audience Targeting
JamLoop has selected Tru Optik DMP to offer advanced audience targeting capabilities for OTT campaigns. OTT is already a mainstream TV viewing option in the U.S., with more than 70 percent household penetration. Traditional DMPs struggle to deliver audiences in these environments because they only support targeting options on desktop and mobile devices but not on Connected TV (CTV) devices.
Through its new partnership with Tru Optik, JamLoop audience targeting solution is purpose-built for OTT, based on the IP-address/Household graph. This means that we can activate on OTT campaigns in ways that reach real television viewers who are watching content via all kinds of streaming apps, from Sling TV to Fubo TV to over-the-top Broadcast & Cable Network apps. These are truly exciting times for media buyers.
February 16, 2019