What questions should buyers ask when making a OTT/CTV buy?
OTT/CTV Advertising
WHAT QUESTIONS SHOULD BUYERS ASK WHEN MAKING A OTT/CTV BUY?
How do I best target my audience? What targeting segments should I be using?
How do I control and measure reach and frequency across the campaign?
Do I know what streaming apps I’m running on for every delivered impression? Do I have complete transparency on my placements?
Is the content true full-length shows & movies or is short-form content mixed in?
Do I know what technology platform I’m running on? Does my vendor own the platform or are they reselling someone else’s platform? Do they really understand the platform?
How can I make mid-campaign changes and how fast is the turnaround?
Do I have a direct working relationship with my campaign manager and are they responsive?
Is my reporting in real-time or do I have to wait until reports are created manually?
Do I get impression-level reporting for auditing purposes?
If it’s a geo-targeted campaign, do I know what zip codes I’m running in?