Blog : General

JamLoop Partners with Placemedia for Programmatic TV

We are pleased to announce that JamLoop is integrating premium TV inventory from placemedia to expand demand and accelerate access to billions of new monthly-targeted TV ad impressions. This further extends our “all-screen” offering, making Big Video™ that much bigger! Read more here:

Welcome JamLooper Jeremy Blain!

Jeremy Blain has joined JamLoop as our development lead.  In a few short weeks, Jeremy is already chin deep in dev projects, helping to improve many parts of how we work and deliver results for our customers.  Jeremy has a degree from Georgian College in Ontario and has over 15 years of engineering/operations experience.  Welcome aboard!

POSITON FILLED: JamLoop is hiring a Sr. Operations Engineer!

As a Sr. Operations Engineer, you’ll be responsible for the deployment, maintenance, security and 24/7 support of the JamLoop video real-time bidding (RTB) platform. We require this role to have a deep focus on automation, monitoring and metrics, and creating long term sustainable solutions to operational challenges.

This is a unique opportunity to have a huge impact at a programmatic ad tech start-up at a crucial moment in our growth. JamLoop is in the enviable position of building an infrastructure to better serve our clients. Our RTB platform will conduct millions of transactions out of the gate. The right candidate is a self-starter with a strong sense of responsibility and problem ownership who can drive issues to completion; someone who can adapt quickly, and create working solutions for problems which span a broad technology stack, while working closely and collaboratively with operations, product, and account management.


  • 24/7 operational reliability, scalability, and support of a video RTB platform
  • Evaluate vendor and hosting options, and tracking and optimizing operational costs
  • Help define and refine system architecture of platform, including defining host types, network configuration, cloud services and options, etc., as well as making provisioning of hosts of certain classes automated and repeatable
  • Implement monitoring and alerting of production system to support production support and capacity planning
  • Capacity planning and cost estimation of future platform operational requirements
  • Lead production support by defining and implementing severity levels and incident response protocol
  • Level 1 production support including on-call support
  • Implementing automated provisioning of hosts in multiple environments, including configuration management
  • Implementing automated continuous integration and release
  • Troubleshooting application, network, security and hardware issues
  • Customize Git and connect with other developer tools

Desired Skills and Experience

  • Understand every aspect of a successful RTB system in production
  • Experience defining and evolving the network and system architecture an RTB platform or other high transitional platform. This may involve both bare metal hosts in colocation data centers and hosting from leading cloud services such as AWS and GCE.
  • Strong Git (branching, cherry picking, submodules)
  • Proven experience with Linux (Ubuntu) package and configuration management
  • Experience supporting distributed systems in Linux
  • Experience in Bash and Shell scripting
  • Familiarity with C/C++ languages and build systems
  • Familiarity with Cloud technologies (Amazon EC2/Google GCE)
  • Familiarity with automation frameworks (Saltstack/Fabric/Puppet)
  • Experience scripting in some common scripting language (Perl, Python, Ruby), with Python experience a strong plus

Visit JamLoop at the Digiday Programmatic Summit in Austin!

We want you to learn about our private marketplace –  BIG VIDEO – and how it is going to change how you buy premium programmatic video audiences.  If you are already planning to attend – just contact us and request a meeting. If you don’t have plans to attend yet and are a brand or agency that buys digital video or TV advertising today, send us a note, too.  You might qualify as a JamLoop VIP, and get a free pass from Digiday, plus other benefits.  Just use the Contact Us forms on our website and we’ll be in touch quickly.  Here’s the link to our logo amongst the big boys of programmatic – pretty cool!

JamLoop and Trust Metrics Press Release – Brand Safety Meets Programmatic Video

This PR was released today. Bringing Trust Metrics to our programmatic private marketplace, Big Video, gives our brand advertising partners a great way to curate their programmatic video buy to approved, scored and ranked inventory. Here’s the full release…

JamLoop Partners with Trust Metrics to Bring Brand Safety Scoring to its Big VideoTM Private Marketplace
Industry’s First Brand Safe, Curated Video PMP

Walnut Creek, CA – March 11, 2015 – Private video marketplace JamLoop ( announced today it has partnered with Trust Metrics ( ), the leading provider of digital measurement standards for publisher quality and brand safety. JamLoop uses the Trust Metrics ratings system to classify and ensure the quality of video ad inventory that it provides to advertisers buying on its BIG VIDEOTM programmatic private marketplace.

With the partnership, JamLoop distinguishes itself from other private video marketplaces by proactively ranking and pre-qualifying brand safe video inventory across digital devices, including desktop, mobile and connected TV. JamLoop’s approach to aggregated video inventory (with over 2 billion monthly impressions viewed) now offers the largest single source of third-party quality ranked and vetted inventory for programmatic video ad buying. In partnership with Trust Metrics, JamLoop now provides greater transparency in the video buying process, so that advertisers efficiently buy brand safe ad placements wherever consumers watch video content today.

“Brand safety is a huge concern for advertisers in digital video. This is especially true in programmatic buying, where trading solutions are making ad buying decisions in milliseconds across billions of impressions from thousands of publishers. JamLoop’s differentiation is not only in providing massive video audience reach but also in qualifying that reach to make sure buyers know exactly what they are getting,” said Leif Welch, JamLoop’s CEO. “While audiences fragment their viewing across more and more devices, from tablets to Roku boxes, JamLoop is committed to offering big safety and big transparency to advertisers that buy on our private marketplace. Together with Trust Metrics, we bring the same quality and safety characteristics that advertisers expect from traditional TV buying to the digital video realm,” Welch concluded.

”We are very pleased to be working together with JamLoop to enhance the quality of video ad inventory,” said Jeremy Davis, CEO of Trust Metrics. “JamLoop shares our vision that applying brand safety and quality scoring in digital video inventory will give premium advertisers the confidence to invest in the medium. We expect that they will realize significant performance gains through JamLoop’s BIG VIDEOTM programmatic marketplace as a result.”
About JamLoop
JamLoop helps brands reach premium TV and Digital Video audiences in a brand safe environment, through programmatic buying with full transparency. For more information on JamLoop and Big Video™, visit or follow us on twitter @jamloop.

About Trust Metrics
For more information on Trust Metrics, visit; follow us on Twitter @trust_metrics.

Audience Targeting on Video Across Devices2

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I thought the last post would sum up the connection that seems obvious between TV and mobile. With all of the recent press from companies like AT&T AdWorks TV Blueprint (see: tying mobile usage data (anonymous, of course) together with TV viewing data from U-Verse set tops (anonymous, of course), it’s more likely that the conversation is just getting started. So, let’s start. Applause to AT&T AdWorks. What they are doing is quite creative – leveraging cross screen usage data to inform pay TV media planning should help provide better planning when contemplating geography or device usage patterns for brands buying TV.

What still exists for brands, however, and is exacerbated by the exact devices from which AT&T’s TV planning data is being culled, is that the audience no longer watches video just on pay TV alone, or on mobile devices alone. The audience picks and chooses which content to view on-demand (and often live/linear) from OTT content providers side-by-side with pay TV content providers, on devices ranging from Roku boxes to XBoxes. And smartphones and tablets. And yes, pay TV’s, DVR streams, video-on-demand (which finally has dynamic ad insertion at some scale) and TV Everywhere apps (which sometimes have normal TV ad loads and sometimes repeat ads over and over, more like online video), fit into this on-demand revolution, too. But for the brand, how do they access this inventory? How does their agency or a trading desk create reach when an audience is platform agnostic, but media buying and creative asset deliver is not?

Well, that is what JamLoop’s Big Video Marketplace helps to solve. At its core, we’re creating a marketplace for accomplishing TV like scale across consumer purchased connected devices in a programmatic or managed buying environment. Read more about our Big Video Marketplace – or better – just contact us today to learn more.

JamLoop & Nielsen Press Release

A copy of the press release that went live today:

JamLoop Joins TV to Tablet Movement, Adds Nielsen Online Campaign Ratings
Advertising Solutions Provider Announces Launch of Big VideoTM Marketplace

JamLoop helps brand advertisers reach video audiences across digital devices and TV screens – a one-stop shop for programmatically buying digital and TV video advertising.
“We’re thrilled that JamLoop has embraced Nielsen Online Campaign Ratings for comprehensive digital measurement.”
Walnut Creek, CA (PRWEB) December 18, 2014

JamLoop announced today that it has been certified by Nielsen to support digital campaign measurement via Nielsen Online Campaign Ratings™ for inventory accessed in the newly-launched JamLoop Big VideoTM Marketplace. By enabling brand advertisers to buy in-stream pre-roll video ads via JamLoop and measure audiences across devices using Nielsen Online Campaign Ratings, JamLoop joins a growing list of industry leaders that turn to Nielsen for TV-comparable audience measurement of their digital audiences.
JamLoop Chief Marketing Officer Peter Ansel said, “Support for Nielsen Online Campaign Ratings in JamLoop’s Big VideoTM Marketplace solution is a natural fit. JamLoop helps brands reach audiences across a fragmented connected device universe, from smartphones and tablets to connected TVs. With the inclusion of mobile in Nielsen Online Campaign Ratings, Nielsen audience measurement gives JamLoop’s advertisers the ability to compare their mobile buy to a TV equivalent. This is vital for ad dollars to match where audiences are increasingly spending their time watching video.”

The availability of comprehensive smartphone and tablet measurement in Nielsen Online Campaign Ratings provides clients with a more comprehensive view of their digital audience. Nielsen not only provides highly precise demographics on a campaign running across platforms, but also an accurate count of how many consumers saw an ad only on a PC, only on mobile and on both—for total and device-specific reach.

“Advertisers and marketers are looking for a complete view of their campaigns, and mobile is becoming an important part of their strategy,” said Andrew Feigenson, Managing Director, Digital Client Solutions, Nielsen. “We’re thrilled that JamLoop has embraced Nielsen Online Campaign Ratings for comprehensive digital measurement.”
JamLoop, an advertising solutions provider founded in April 2013 by advertising veterans from Cox Media, Current TV and Move Networks, just recently launched a cross-screen programmatic marketplace called the JamLoop Big VideoTM Marketplace – which provides brand advertisers a “meta-DSP” to buy fragmented digital video inventory across a range of devices like smartphones, tablets and even connected TVs.

About JamLoop
JamLoop helps brand advertisers reach targeted video audiences on connected devices using its proprietary cross-screen marketing solution. Based in Walnut Creek, California, the company was launched in April 2013 by senior media sales and ad tech executives to help brand advertisers overcome reach and scale challenges, such as fragmented programmatic inventory and limitations from cookie-less targeting. Learn more about us at